Networking is one of those words that can make people groan. It often conjures images of business cards exchanged in a crowded room, empty small talk, or trying to impress someone with titles and statistics. I’ve been there—I know that feeling. But over the years, I’ve learned that networking doesn’t have to feel transactional or superficial. In fact, the most meaningful connections I’ve built in my career came from networking with heart.

In my work in healthcare marketing, building relationships isn’t just about referrals or placements. It’s about trust, compassion, and showing up consistently for others. Whether I’m speaking with families, care providers, or colleagues, the connections I cultivate have to feel genuine—not forced. Here’s what I’ve learned about building relationships that truly matter.

Start with Listening, Not Talking

When I meet someone new, my first goal is rarely to pitch myself or my services. Instead, I focus on listening. I ask questions, learn about their challenges, and understand what matters to them.

Listening is a simple but powerful tool. It shows respect. It demonstrates that you care more about the person in front of you than what they can do for you. Early on, I learned that people remember how they felt in a conversation more than what was said. If they feel heard, they’re more likely to trust and remember you.

Be Authentic and Transparent

One of the biggest mistakes I see in networking is when people try to present a polished image rather than being authentic. I’ve found that honesty and transparency go much further than any rehearsed elevator pitch.

If I don’t know something, I say so. If a solution isn’t perfect for someone, I’ll explain the limitations. People appreciate honesty. It builds credibility. Over time, showing your real self and admitting what you don’t know becomes one of the strongest ways to create lasting professional bonds.

Follow Up Thoughtfully

Networking doesn’t end when the initial conversation is over. In fact, that’s just the beginning. I’ve learned that thoughtful follow-ups are the glue that turns a brief encounter into a meaningful relationship.

Sometimes it’s a simple email thanking someone for their time. Other times it’s sharing an article I think they’d find useful, or checking in to see how a project or placement is going. These small gestures show that you’re invested in the relationship, not just the potential benefit it might bring.

Give Without Expecting

One of the most important lessons I’ve learned is that the best networking happens when you focus on giving rather than taking.

Whether it’s offering advice, sharing a resource, or helping someone connect with another professional, these acts of service create goodwill. And goodwill is invaluable. I’ve found that when you give without expecting immediate returns, people notice. They trust you. They come to see you as a reliable partner rather than just another contact on their list.

Build Relationships Over Time

Networking isn’t a one-time event—it’s a long-term process. I try to nurture connections over months and even years. That might mean attending events regularly, checking in periodically, or collaborating on projects when opportunities arise.

Consistency is key. People remember those who show up, especially when it’s not always convenient. Being dependable and engaged over time is what turns a casual contact into a meaningful professional relationship.

Focus on Quality, Not Quantity

It’s tempting to think that the more connections you have, the stronger your network. But I’ve found that quality always outweighs quantity.

I prefer to cultivate a smaller group of relationships where trust, respect, and mutual support are clear. Deep, authentic connections create more opportunities and satisfaction than dozens of surface-level contacts ever could.

It’s not about having hundreds of LinkedIn connections—it’s about having people who genuinely know, respect, and trust you.

Keep Learning From Every Interaction

Every conversation is an opportunity to learn. I’ve had interactions where I didn’t leave an immediate opportunity, but I gained insight, perspective, or even a new approach. Those lessons often shape future interactions and strategies.

Networking with heart means being open to growth. It’s about reflecting on what went well, what didn’t, and how you can show up even better next time.

Networking with heart isn’t about collecting contacts. It’s about cultivating trust, authenticity, and meaningful connections that benefit both parties. It’s about listening more than talking, giving without expecting, following up thoughtfully, and nurturing relationships over time.

In my career, this approach has opened doors, strengthened partnerships, and created a professional network built on integrity and genuine care. More importantly, it has made my work fulfilling. I know that when I show up with heart, I’m not just building a network—I’m building a community of people who trust and support each other.

So if you’re looking to grow your professional connections, start small. Be genuine. Listen. Give. Follow up. And watch as relationships flourish in ways that go far beyond business.